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~person:"DeBrentani, Ulrike"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Search: subject:"Produktinnovation"
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Erfolgsfaktor
Marketing management
New product development
8
Produktentwicklung
8
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4
Resource-based view
3
Ressourcenorientierter Ansatz
3
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2
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Article in journal
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DeBrentani, Ulrike
Calantone, Roger J.
7
Millson, Murray R.
7
O'Cass, Aron
5
Brem, Alexander
4
Di Benedetto, C. Anthony
4
Dogbe, Courage Simon Kofi
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Kuester, Sabine
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Morgan, Todd
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Mu, Jifeng
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Pomegbe, Wisdom Wise Kwabla
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Anokhin, Sergey Alexander
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Boso, Nathaniel
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Eng, Teck Yong
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Ferdinand, Augusty Tae
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Gemser, Gerda
3
Graner, Marc
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Griffin, Abbie
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Guimaraes, Tor
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Haverila, Matti
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Haverila, Matti J.
3
Heirati, Nima
3
Kim, Namwoon
3
Ledwith, Ann
3
Leenders, Mark A. A. M.
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Liao, Ying Kai
3
Mißler-Behr, Magdalena
3
Parvinen, Petri
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Reid, Mike
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Reid, Susan E.
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Salimon, Maruf Gbadebo
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Song, Michael
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Tucci, Christopher L.
3
Vrontis, Demetris
3
Wu, Wann-Yih
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Yusr, Maha Mohammed
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Zhang, Jing
3
Abril Barrie, Carmen
2
Ahmadi, Hormoz
2
Alegre Martín, Joaquín
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Project management journal : PMJ
1
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ECONIS (ZBW)
4
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1
The impact of company resources and capabilities on global new product program performance
DeBrentani, Ulrike
;
Kleinschmidt, Elko J.
- In:
Project management journal : PMJ
46
(
2015
)
1
,
pp. 12-29
Persistent link: https://www.econbiz.de/10010519107
Saved in:
2
Divergent thinking and market visioning competence : an early front-end radical innovation success typology
Reid, Susan E.
;
DeBrentani, Ulrike
;
Kleinschmidt, Elko J.
- In:
Industrial marketing management : the international …
43
(
2014
)
8
,
pp. 1351-1361
Persistent link: https://www.econbiz.de/10010473311
Saved in:
3
Market vision and the front end of NPD for radical innovation : the impact of moderating effects
Reid, Susan E.
;
DeBrentani, Ulrike
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 124-139
Persistent link: https://www.econbiz.de/10010219673
Saved in:
4
Market vision and market visioning competence: impact on early performance for radically new, high-tech products
Reid, Susan E.
;
DeBrentani, Ulrike
- In:
The journal of product innovation management : an …
27
(
2010
)
4
,
pp. 500-518
Persistent link: https://www.econbiz.de/10003980063
Saved in:
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