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~person:"Dean, Dianne"
~subject:"Frühindikator"
~subject:"Market research"
~subject:"United Kingdom"
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Market research
United Kingdom
Brand image
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Consumer behaviour
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Qualitative Methode
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Dean, Dianne
Buber, Renate
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Kozinets, Robert V.
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
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Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
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