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~person:"Dean, Tereza"
~subject:"Produktentwicklung"
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Produktentwicklung
Creativity
2
Innovation
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Innovation management
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Kreativität
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New product development
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Contract
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Coopetition
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New product creativity
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Novelty
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Shadow of future
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Unternehmenskooperation
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adaptation
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contract specificity
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new product creativity
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Dean, Tereza
Leifer, Larry
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
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ECONIS (ZBW)
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The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations
Dean, Tereza
;
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 174-187
Persistent link: https://www.econbiz.de/10014282235
Saved in:
2
New product
creativity
: understanding contract specificity in new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
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