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~person:"Decarolis, Francesco"
~person:"Ko, Eunju"
~person:"Smith, Katherine Taken"
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Search: subject:"Online-Marketing"
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Internet marketing
47
Online-Marketing
47
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17
Social web
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Consumer behaviour
16
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16
Advertising effects
14
Werbewirkung
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11
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10
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Decarolis, Francesco
Ko, Eunju
Smith, Katherine Taken
Kreutzer, Ralf T.
45
Goldfarb, Avi
31
Tucker, Catherine
31
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
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23
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22
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20
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20
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19
Lammenett, Erwin
19
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19
Edelman, Benjamin
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
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16
Okazaki, Shintaro
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Schultz, Carsten D.
16
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Ahuja, Vandana
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Choi, Yung Kyun
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Martínez-López, Francisco J.
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Stephen, Andrew T.
15
Tan, Yong
15
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
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Hudders, Liselot
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Journal of business research : JBR
7
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5
Services marketing quarterly
4
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of strategic marketing
2
NET Institute Working Paper
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ECONIS (ZBW)
47
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1
Artificial intelligence, algorithmic bidding and collusion in online advertising
Decarolis, Francesco
;
Rovigatti, Gabriele
;
Rovigatti, …
-
2024
-
This version: February, 2024
Persistent link: https://www.econbiz.de/10014566119
Saved in:
2
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
- In:
The journal of industrial economics
71
(
2023
)
2
,
pp. 570-592
Persistent link: https://www.econbiz.de/10014365249
Saved in:
3
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012821865
Saved in:
4
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012698508
Saved in:
5
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012813869
Saved in:
6
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
7
Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco
;
Li, Muxin
- In:
International journal of industrial organization
90
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468904
Saved in:
8
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
9
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
10
Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco
;
Li, Muxin
-
2023
Persistent link: https://www.econbiz.de/10014322426
Saved in:
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