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~person:"Deck, Cary A."
~person:"Kroll, Eike B."
~person:"Rutschmann, Marc"
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"Fact or artifact? : empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts"
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 441-448
Persistent link: https://www.econbiz.de/10008654212
Saved in:
12
Kaufprozesse von Konsumenten erkennen und lenken : mehr Marktanteil mit neuem Marketing ; Kunden ins Zentrum des Marketings stellen, Schlüsselstellen im Kaufprozess fokussieren, Wa...
Rutschmann, Marc
-
2005
Persistent link: https://www.econbiz.de/10002749810
Saved in:
13
Kaufprozesse von Konsumenten erkennen und lenken : mehr Marktanteil mit neuem Marketing ; Kunden ins Zentrum des Marketings stellen, Schlüsselstellen im Kaufprozess fokussieren, Wa...
Rutschmann, Marc
-
2005
Persistent link: https://www.econbiz.de/10004845206
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