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~person:"Decker, Christiane"
~person:"Winter, Kai"
~subject:"Brand management"
~type:"article"
~type_genre:"Fallstudie"
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Brand management
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Fairness zahlt sich aus
Loch, Christoph H.
;
Sting, Fabian J.
;
Huchzermeier, Arnd
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
10
,
pp. 64-70
Persistent link: https://www.econbiz.de/10009619132
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2
Finding the profit in fairness
Loch, Christoph H.
;
Sting, Fabian J.
;
Huchzermeier, Arnd
; …
- In:
Harvard business review : HBR
90
(
2012
)
9
,
pp. 111-115
Persistent link: https://www.econbiz.de/10009614660
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3
Mental Convenience im Produktprogramm der B2B-Marke Tork
Hartnagel, Andreas
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 243-257)
.
2009
Persistent link: https://www.econbiz.de/10003770992
Saved in:
4
Brand Community-Building bei Harley-Davidson
Arnezeder, Christina
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 333-351)
.
2009
Persistent link: https://www.econbiz.de/10003771001
Saved in:
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