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~person:"Decker, Reinhold"
~person:"Denizci Guillet, Basak"
~person:"Dobrov, Gennadij Michajlovič"
~person:"Punj, Girish"
~person:"Schwaiger, Manfred"
~subject:"Market research"
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Search: subject_exact:"Clustering approach"
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Cluster analysis
14
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14
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11
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7
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3
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Decker, Reinhold
Denizci Guillet, Basak
Dobrov, Gennadij Michajlovič
Punj, Girish
Schwaiger, Manfred
DeSarbo, Wayne
4
Teichert, Thorsten
4
Cohen, Steven H.
2
Grewal, Rajdeep
2
Malhotra, Naresh K.
2
Ramaswamy, Venkatram
2
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2
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2
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1
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1
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1
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1
Christoph-Schulz, Inken Birte
1
Currim, Imran S.
1
DeSarbo, Wayne S.
1
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1
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1
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1
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1
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1
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Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
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Electronic retailing
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Fundamentals of marketing research ; Vol. 5
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
Journal of travel and tourism marketing
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Operations research proceedings 2004 : selected papers of the annual international conference of the German Operations Research Society (GOR) ; Tilburg, September 1 - 3, 2004
1
Quantitative marketing techniques and analyses
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Schriften aus dem Arbeitskreis Betriebswirtschaftliche Verhaltensforschung / Organisations- und Entscheidungsforschung / Universität, Gesamthochschule Paderborn
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ECONIS (ZBW)
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1
Segmenting hotel customers based on rate fences through conjoint and cluster analysis
Denizci Guillet, Basak
;
Guo, Yuanyuan
;
Law, Chun Hung …
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 835-851
Persistent link: https://www.econbiz.de/10011409704
Saved in:
2
Cluster analysis in marketing research
Punj, Girish
;
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003794510
Saved in:
3
Cluster analysis in marketing research : review and suggestions for application
Punj, Girish
;
Stewart, David W.
-
2007
Persistent link: https://www.econbiz.de/10003541351
Saved in:
4
Pattern detection with growing neural networks - an application to marketing and library data
Decker, Reinhold
;
Hermelbracht, Antonia
- In:
Operations research proceedings 2004 : selected papers …
,
(pp. 230-237)
.
2005
Persistent link: https://www.econbiz.de/10002851384
Saved in:
5
Alternative Ansätze zur datengestützten Verbundmessung im Electronic Retailing
Decker, Reinhold
;
Schimmelpfennig, Heiko
- In:
Electronic retailing
,
(pp. 193-212)
.
2002
Persistent link: https://www.econbiz.de/10001679106
Saved in:
6
Zur Akzeptanz innovativer Methoden in der Marktforschung
Schwaiger, Manfred
- In:
Innovationsforschung und Technologiemanagement : …
,
(pp. 325-336)
.
1999
Persistent link: https://www.econbiz.de/10001398395
Saved in:
7
Einsatzmöglichkeiten der Diskriminanzanalyse in der Marktforschung
Decker, Reinhold
;
Temme, Thorsten
-
1998
Persistent link: https://www.econbiz.de/10013385345
Saved in:
8
Multivariate Werbewirkungskontrolle : Konzepte zur Auswertung von Werbetests
Schwaiger, Manfred
-
1997
Persistent link: https://www.econbiz.de/10000634725
Saved in:
9
Innovative Auswertungskonzepte für ungestützte Recalltests
Schwaiger, Manfred
-
1996
Persistent link: https://www.econbiz.de/10013374647
Saved in:
10
Zweimodale Klassifikationsverfahren in der Werbewirkungskontrolle
Schwaiger, Manfred
-
1996
Persistent link: https://www.econbiz.de/10013374648
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