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~person:"Decker, Reinhold"
~person:"Dobrov, Gennadij Michajlovič"
~person:"Punj, Girish"
~subject:"Data mining"
~subject:"Konsumentenverhalten"
~subject:"Market research"
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Search: subject_exact:"Clustering approach"
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Cluster analysis
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Decker, Reinhold
Dobrov, Gennadij Michajlovič
Punj, Girish
Sondhi, Neena
7
DeSarbo, Wayne
4
Parsad, Chandan
4
Prashar, Sanjeev
4
Schwaiger, Manfred
4
Teichert, Thorsten
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Kumar, Pradeep
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Michaelidou, Nina
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Deshmukh, Arun Kumar
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Diskussionsarbeit
1
Electronic retailing
1
Fundamentals of marketing research ; Vol. 5
1
Operations research proceedings 2004 : selected papers of the annual international conference of the German Operations Research Society (GOR) ; Tilburg, September 1 - 3, 2004
1
Quantitative marketing techniques and analyses
1
Schriften aus dem Arbeitskreis Betriebswirtschaftliche Verhaltensforschung / Organisations- und Entscheidungsforschung / Universität, Gesamthochschule Paderborn
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ECONIS (ZBW)
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Cluster analysis in marketing research
Punj, Girish
;
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003794510
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2
Cluster analysis in marketing research : review and suggestions for application
Punj, Girish
;
Stewart, David W.
-
2007
Persistent link: https://www.econbiz.de/10003541351
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3
Pattern detection with growing neural networks - an application to marketing and library data
Decker, Reinhold
;
Hermelbracht, Antonia
- In:
Operations research proceedings 2004 : selected papers …
,
(pp. 230-237)
.
2005
Persistent link: https://www.econbiz.de/10002851384
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4
Alternative Ansätze zur datengestützten Verbundmessung im Electronic Retailing
Decker, Reinhold
;
Schimmelpfennig, Heiko
- In:
Electronic retailing
,
(pp. 193-212)
.
2002
Persistent link: https://www.econbiz.de/10001679106
Saved in:
5
Einsatzmöglichkeiten der Diskriminanzanalyse in der Marktforschung
Decker, Reinhold
;
Temme, Thorsten
-
1998
Persistent link: https://www.econbiz.de/10013385345
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6
Die Korrespondenzanalyse in der Praxis der Datenauswertung
Bronner, Rolf
-
1991
Persistent link: https://www.econbiz.de/10000828949
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