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~person:"Decker, Reinhold"
~person:"Homburg, Christian"
~person:"Viswanathan, Madhu"
~subject:"Markenartikel"
~subject:"Market research"
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Markenartikel
Market research
Consumer behaviour
104
Konsumentenverhalten
104
Marktforschung
25
Theorie
25
Theory
25
Marketing management
14
Marketingmanagement
14
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13
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German
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Decker, Reinhold
Homburg, Christian
Viswanathan, Madhu
Hruschka, Harald
25
Dawes, John
22
Phau, Ian
22
Sarkar, Abhigyan
19
Hildebrandt, Lutz
17
Bronnenberg, Bart J.
15
Fetscherin, Marc
15
Fournier, Susan
15
Romaniuk, Jenni
15
Bang, Nguyen
14
Boztuğ, Yasemin
14
Diamantopoulos, Adamantios
14
Sarkar, Juhi Gahlot
14
Bagozzi, Richard P.
13
Dubé, Jean-Pierre
13
Herrmann, Andreas
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Sattler, Henrik
13
Wiedmann, Klaus-Peter
13
Guzman, Francisco
12
Huber, Frank
12
Japutra, Arnold
12
Keller, Kevin Lane
12
MacInnis, Deborah J.
12
Bauer, Hans H.
11
Belk, Russell W.
11
Du, Rex Yuxing
11
Moutinho, Luiz
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Fitzsimons, Gavan J.
10
Gunasti, Kunter
10
Gutjahr, Gert
10
Kamakura, Wagner A.
10
Khamitov, Mansur
10
Pieters, Rik
10
Sharp, Byron
10
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Wissenschaftliche Hochschule für Unternehmensführung
1
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3
Journal of business research : JBR
3
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Marketing : ZFP ; journal of research and management
2
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Electronic retailing
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Entscheidungsunterstützung für ökonomische Probleme
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of consumer marketing
1
Schmalenbach business review : sbr
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
Theorie und Forschung
1
Theorie und Forschung / Wirtschaftswissenschaften
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
31
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1
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
Saved in:
3
Conversations about conducting marketing research in mental health
Machin, Jane E.
;
Brister, Teri
;
Bossarte, Robert M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
6
,
pp. 569-578
Persistent link: https://www.econbiz.de/10013399751
Saved in:
4
The benefits of computer-based brand concept mapping
Meißner, Martin
;
Kottemann, Pascal
;
Decker, Reinhold
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
4
,
pp. 430-453
Persistent link: https://www.econbiz.de/10011374490
Saved in:
5
Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu
- In:
Transformative consumer research for personal and …
,
(pp. 109-129)
.
2012
Persistent link: https://www.econbiz.de/10009259662
Saved in:
6
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
7
Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982068
Saved in:
8
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
9
Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.
;
Rosa, Jose Antonio
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
Saved in:
10
Ein empirischer Vergleich der Prozessaufzeichungsmethoden : Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint Analyse
Meißner, Martin
;
Decker, Reinhold
;
Pfeiffer, Jella
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 135-145
Persistent link: https://www.econbiz.de/10008649963
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