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~person:"Decker, Reinhold"
~person:"Jensen, Ove"
~person:"Padmore, Jo"
~person:"Punj, Girish"
~person:"Schwaiger, Manfred"
~subject:"Market research"
~type_genre:"Aufsatz im Buch"
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Decker, Reinhold
Jensen, Ove
Padmore, Jo
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Stewart, David W.
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Fundamentals of marketing research ; Vol. 5
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
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Operations research proceedings 2004 : selected papers of the annual international conference of the German Operations Research Society (GOR) ; Tilburg, September 1 - 3, 2004
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Cluster analysis in marketing research
Punj, Girish
;
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003794510
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2
Clusteranalyse
Jensen, Ove
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 335-372)
.
2008
Persistent link: https://www.econbiz.de/10003573294
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3
Cluster analysis in marketing research : review and suggestions for application
Punj, Girish
;
Stewart, David W.
-
2007
Persistent link: https://www.econbiz.de/10003541351
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4
Mapping consumers' cognitive structures : a comparison of similarity trees with multidimensional scaling and cluster analysis
Hodgkinson, Gerard P.
;
Padmore, Jo
;
Tomes, Anne E.
-
2007
Persistent link: https://www.econbiz.de/10003541502
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5
Pattern detection with growing neural networks - an application to marketing and library data
Decker, Reinhold
;
Hermelbracht, Antonia
- In:
Operations research proceedings 2004 : selected papers …
,
(pp. 230-237)
.
2005
Persistent link: https://www.econbiz.de/10002851384
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6
Alternative Ansätze zur datengestützten Verbundmessung im Electronic Retailing
Decker, Reinhold
;
Schimmelpfennig, Heiko
- In:
Electronic retailing
,
(pp. 193-212)
.
2002
Persistent link: https://www.econbiz.de/10001679106
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7
Zur Akzeptanz innovativer Methoden in der Marktforschung
Schwaiger, Manfred
- In:
Innovationsforschung und Technologiemanagement : …
,
(pp. 325-336)
.
1999
Persistent link: https://www.econbiz.de/10001398395
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