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~person:"Decker, Reinhold"
~person:"Jensen, Ove"
~person:"Punj, Girish"
~person:"Schwaiger, Manfred"
~subject:"Market research"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Clustering approach"
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Market research
Cluster analysis
10
Clusteranalyse
10
Marktforschung
9
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7
Theory
7
Automotive market
1
Bibliotheksdienstleistung
1
Consumer behaviour
1
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1
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Learning psychology
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Neuronale Netze
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Online retailing
1
Online-Handel
1
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German
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Decker, Reinhold
Jensen, Ove
Punj, Girish
Schwaiger, Manfred
DeSarbo, Wayne
2
Stewart, David W.
2
Teichert, Thorsten
2
Wedel, Michel
2
Bijmolt, Tammo H. A.
1
Bronner, Rolf
1
Dobrov, Gennadij Michajlovič
1
Dobrov, Igor
1
Hermelbracht, Antonia
1
Hildebrandt, Lutz
1
Hodgkinson, Gerard P.
1
Huber, Johannes A.
1
Jung, Hans H.
1
Krieger, Henning
1
Kumar, Ajith
1
Malhotra, Naresh K.
1
Matiaske, Wenzel
1
Padmore, Jo
1
Raffée, Hans
1
Schimmelpfennig, Heiko
1
Sharma, Subhash
1
Temme, Thorsten
1
Tomes, Anne E.
1
Tuschl, Stefan
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Wiedmann, Klaus-Peter
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Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
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Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Diskussionsarbeit
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Electronic retailing
1
Fundamentals of marketing research ; Vol. 5
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
Operations research proceedings 2004 : selected papers of the annual international conference of the German Operations Research Society (GOR) ; Tilburg, September 1 - 3, 2004
1
Quantitative marketing techniques and analyses
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ECONIS (ZBW)
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1
Cluster analysis in marketing research
Punj, Girish
;
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003794510
Saved in:
2
Clusteranalyse
Jensen, Ove
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 335-372)
.
2008
Persistent link: https://www.econbiz.de/10003573294
Saved in:
3
Cluster analysis in marketing research : review and suggestions for application
Punj, Girish
;
Stewart, David W.
-
2007
Persistent link: https://www.econbiz.de/10003541351
Saved in:
4
Pattern detection with growing neural networks - an application to marketing and library data
Decker, Reinhold
;
Hermelbracht, Antonia
- In:
Operations research proceedings 2004 : selected papers …
,
(pp. 230-237)
.
2005
Persistent link: https://www.econbiz.de/10002851384
Saved in:
5
Alternative Ansätze zur datengestützten Verbundmessung im Electronic Retailing
Decker, Reinhold
;
Schimmelpfennig, Heiko
- In:
Electronic retailing
,
(pp. 193-212)
.
2002
Persistent link: https://www.econbiz.de/10001679106
Saved in:
6
Zur Akzeptanz innovativer Methoden in der Marktforschung
Schwaiger, Manfred
- In:
Innovationsforschung und Technologiemanagement : …
,
(pp. 325-336)
.
1999
Persistent link: https://www.econbiz.de/10001398395
Saved in:
7
Einsatzmöglichkeiten der Diskriminanzanalyse in der Marktforschung
Decker, Reinhold
;
Temme, Thorsten
-
1998
Persistent link: https://www.econbiz.de/10013385345
Saved in:
8
Innovative Auswertungskonzepte für ungestützte Recalltests
Schwaiger, Manfred
-
1996
Persistent link: https://www.econbiz.de/10013374647
Saved in:
9
Zweimodale Klassifikationsverfahren in der Werbewirkungskontrolle
Schwaiger, Manfred
-
1996
Persistent link: https://www.econbiz.de/10013374648
Saved in:
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