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~person:"Dekimpe, Marnik G."
~person:"Schumacher, Henrik"
~person:"Stern, Scott"
~type_genre:"Book section"
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Nachrichtentechnik
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Dekimpe, Marnik G.
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of research on mobile marketing management
1
The changing hospital industry : comparing not-for-profit and for-profit institutions
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ECONIS (ZBW)
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Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
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2
Near Field Communication im Mobile Marketing : Einsatzmöglichkeiten und Akzeptanzchancen
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 305-325)
.
2008
Persistent link: https://www.econbiz.de/10003753457
Saved in:
3
The adoption and impact of advanced emergency response services
Athey, Susan
;
Stern, Scott
- In:
The changing hospital industry : comparing …
,
(pp. 113-155)
.
2000
Persistent link: https://www.econbiz.de/10001515502
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