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DelVecchio, Devon
Jarvis, Cheryl Burke
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Marketing letters : a journal of research in marketing
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Leveraging brand equity to attract human capital
DelVecchio, Devon
;
Jarvis, Cheryl Burke
;
Klink, Richard R.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
3
,
pp. 149-164
Persistent link: https://www.econbiz.de/10003508092
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