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~person:"Delbaere, Marjorie"
~person:"Dlamini, Sebenzile"
~subject:"Experts"
~subject:"Kundenwert"
~subject:"Relationship marketing"
~subject:"Strategisches Management"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Expert journal of marketing
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Health marketing quarterly
1
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Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile
;
Barnard, Brian
- In:
Expert journal of marketing
8
(
2020
)
1
,
pp. 9-40
Persistent link: https://www.econbiz.de/10012612953
Saved in:
2
Literally experts : expertise and the processing
of
analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
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