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~person:"Dell'Era, Claudio"
~person:"Heitmann, Mark"
~subject:"Italy"
~subject:"Motor vehicle"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Produktdesign"
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Motor vehicle
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21
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7
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Dell'Era, Claudio
Heitmann, Mark
Herrmann, Andreas
4
Verganti, Roberto
4
Assmann, Ernst
2
Cautela, Cabirio
2
Kaiser, Ralf
2
Landwehr, Jan R.
2
Simoni, Michele
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1
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European journal of innovation management : EJIM
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Die Betriebswirtschaft : DBW
1
International journal of innovation management
1
Long range planning : LRP ; international journal of strategic management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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Figures of speech as semantic operators in the innovation process
Dell'Era, Claudio
;
Buganza, Tommaso
;
Verganti, Roberto
- In:
European journal of innovation management : EJIM
14
(
2011
)
2
,
pp. 155-171
Persistent link: https://www.econbiz.de/10009157081
Saved in:
2
Diffusion processes of product meanings in design-intensive industries : determinants and dynamics
Dell'Era, Claudio
;
Verganti, Roberto
- In:
The journal of product innovation management : an …
28
(
2011
)
6
,
pp. 881-895
Persistent link: https://www.econbiz.de/10009387808
Saved in:
3
Diffusion of product signs in industrial networks : the advantage of the trend-setter
Dell'Era, Claudio
;
Verganti, Roberto
- In:
European journal of innovation management : EJIM
13
(
2010
)
1
,
pp. 81-99
Persistent link: https://www.econbiz.de/10003942230
Saved in:
4
Collaborative strategies in design-intensive industries : knowledge diversity and innovation
Dell'Era, Claudio
;
Verganti, Roberto
- In:
Long range planning : LRP ; international journal of …
43
(
2010
)
1
,
pp. 123-141
Persistent link: https://www.econbiz.de/10003943305
Saved in:
5
Liebe auf den zweiten Blick : Wirkung der Vertrautheit eines Produkts auf dessen Attraktivität
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
3
,
pp. 333-349
Persistent link: https://www.econbiz.de/10003841305
Saved in:
6
How can product semantics be embedded in product technologies? : the case of the Italian wine industry
Dell'Era, Claudio
;
Bellini, Emilio
- In:
International journal of innovation management
13
(
2009
)
3
,
pp. 411-439
Persistent link: https://www.econbiz.de/10003906328
Saved in:
7
To be different or to be average? : die Attraktivität des Durchschnittsprodukts
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
61
(
2009
)
3
,
pp. 226-250
Persistent link: https://www.econbiz.de/10003835131
Saved in:
8
Alles für die Marke? : Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung
Herrmann, Andreas
;
Befurt, René
;
Heitmann, Mark
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
8
,
pp. 1055-1079
Persistent link: https://www.econbiz.de/10003596637
Saved in:
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