Zafari, Katayoun; Allison, Gareth; Demangeot, Catherine - In: Journal of Consumer Marketing 32 (2015) 7, pp. 564-575
Purpose – This paper aims to understand the social dynamics surrounding the consumption of non-native, ethnic cuisines in the multicultural context of an Asian city. Design/methodology/approach – Data were collected via in-depth interviews with 21 culturally diverse residents of Dubai. Data...