Li, Mingfei; Huang, Shanshan; Deng, Aimin; Bai, Billy; … - In: International Journal of Contemporary Hospitality Management 34 (2021) 1, pp. 299-320
Purpose: Drawing on self-determination theory and insights from the literature on service-dominant (S-D) logic and value co-creation, this paper aims to investigate the impacts of an S-D orientation on positive customer outcomes (i.e. customer participation behaviors, customer citizenship...