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~person:"Denizci Guillet, Basak"
~person:"Dobrov, Gennadij Michajlovič"
~person:"Punj, Girish"
~subject:"Market research"
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Cluster analysis
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Denizci Guillet, Basak
Dobrov, Gennadij Michajlovič
Punj, Girish
DeSarbo, Wayne
4
Schwaiger, Manfred
4
Teichert, Thorsten
4
Decker, Reinhold
3
Cohen, Steven H.
2
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Fundamentals of marketing research ; Vol. 5
1
Journal of travel and tourism marketing
1
Quantitative marketing techniques and analyses
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Schriften aus dem Arbeitskreis Betriebswirtschaftliche Verhaltensforschung / Organisations- und Entscheidungsforschung / Universität, Gesamthochschule Paderborn
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Segmenting hotel customers based on rate fences through conjoint and cluster analysis
Denizci Guillet, Basak
;
Guo, Yuanyuan
;
Law, Chun Hung …
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 835-851
Persistent link: https://www.econbiz.de/10011409704
Saved in:
2
Cluster analysis in marketing research
Punj, Girish
;
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003794510
Saved in:
3
Cluster analysis in marketing research : review and suggestions for application
Punj, Girish
;
Stewart, David W.
-
2007
Persistent link: https://www.econbiz.de/10003541351
Saved in:
4
Die Korrespondenzanalyse in der Praxis der Datenauswertung
Bronner, Rolf
-
1991
Persistent link: https://www.econbiz.de/10000828949
Saved in:
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