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~person:"Dens, Nathalie"
~person:"Kim, Sangkyun"
~type_genre:"Article in journal"
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Dens, Nathalie
Kim, Sangkyun
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
2
An empirical examination of the antecedents of film tourism experience : a structural model approach
Kim, Sangkyun
;
Assaker, Guy
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10010361772
Saved in:
3
Audience involvement and film tourism experiences : emotional places, emotional experiences
Kim, Sangkyun
- In:
Tourism management : research, policies, practice
33
(
2012
)
2
,
pp. 387-396
Persistent link: https://www.econbiz.de/10009408438
Saved in:
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