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~person:"Dens, Nathalie"
~person:"Vashisht, Devika"
~subject:"Direct marketing"
~subject:"Markenimage"
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Direct marketing
Markenimage
Advertising effects
26
Werbewirkung
26
Consumer behaviour
24
Konsumentenverhalten
24
Advertising
21
Werbung
21
Brand management
20
Markenführung
20
Internet marketing
18
Online-Marketing
18
Brand image
14
Computerspiel
10
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Product Placement
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Product placement
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Television advertising
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Belgien
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Belgium
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Experiment
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Viral marketing
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Virales Marketing
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Advergames
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Bibliometrics
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Bibliometrie
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Online retailing
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Online-Handel
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Personalization
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advertising
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Brand
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Brand extension
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Children
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Cognition
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Dens, Nathalie
Vashisht, Devika
Holland, Heinrich
17
Kreutzer, Ralf T.
17
Mann, Andreas
17
Krafft, Manfred
15
Franses, Philip Hans
13
Belz, Christian
11
Donkers, Bas
11
Peters, Kay
11
Schwarz, Torsten
11
Diamantopoulos, Adamantios
10
Dahlhoff, Hans-Dieter
9
Gierl, Heribert
9
Künzler, Hans-Peter
9
Spiller, Achim
9
Burmann, Christoph
8
Hesse, Jürgen
8
Karlan, Dean
8
Pelsmacker, Patrick de
8
Diepen, Merel van
7
Guzman, Francisco
7
Huber, Frank
7
Kumar, V.
7
Loureiro, Sandra Maria Correia
7
Sattler, Henrik
7
Schivinski, Bruno
7
Usman, Osly
7
Verhoef, Peter C.
7
Völckner, Franziska
7
Walter, Nadine
7
Wirthgen, Bernd
7
Wirtz, Bernd W.
7
Cleff, Thomas
6
Erfgen, Carsten
6
Goyal, Aparajita
6
Häusler, Eduard
6
Johnson, Lester W.
6
Park, Jin Seong
6
Potharst, Rob
6
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International journal of advertising : the quarterly review of marketing communications
2
Engaging consumers through branded entertainment and convergent media
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International marketing review
1
Journal of Indian business research
1
Journal of advertising
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management research review
1
Marketing intelligence & planning
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
15
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1
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
2
How and when personalized advertising leads to brand attitude, click, and WOM intention
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10013362241
Saved in:
3
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
4
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
5
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
6
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
7
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
8
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
9
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
10
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
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