//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dens, Nathalie"
~source:"econis"
~subject:"EU-Staaten"
~subject:"Virales Marketing"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Gutachten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: expert journal of marketing
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
EU-Staaten
Virales Marketing
Welt
Consumer behaviour
2
Konsumentenverhalten
2
Social Web
2
Social web
2
Advertising effects
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Expert review
1
Film industry
1
Filmwirtschaft
1
Inconsistent content
1
Markenführung
1
Markenimage
1
Online reviews
1
Product Placement
1
Product placement
1
Prominence
1
Review content
1
User generated content
1
Viral marketing
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Collection of articles of several authors
Gutachten
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dens, Nathalie
Abramo, Cláudio Weber
1
Allen, B. J.
1
Basuroy, Suman
1
Camacho, Nuno
1
Choi, Hoon S.
1
Choi, Youngjoon
1
Cotte, June
1
Deng, Zhaohua
1
Dezalay, Yves
1
Donthu, Naveen
1
Essig, Richard A.
1
Francois, Joseph F.
1
Gao, Baojun
1
Garth, Bryant G.
1
Gretz, Richard T.
1
Guerreiro, Manuela
1
Guillory, Monica D.
1
Jacobsen, Grant D.
1
Jong, Martijn G. de
1
Khairul Anuar Mohammad Shah
1
Khalufi, Nasser
1
King, Brian
1
Kirkpatrick, Colin H.
1
Konhäusner, Peter
1
Kuksov, Dmitri
1
Kunz, Werner
1
Li, Bo
1
Li, Xi
1
Liao, Chenxi
1
Liu, Shan
1
Lohtia, Ritu
1
Maasberg, Michele
1
Makarychev, Andrey S.
1
Mehraliyev, Fuad
1
Morikawa, Miyuki
1
Munzel, Andreas
1
Nguyen, Peter
1
Obal, Michael
1
Pelsmacker, Patrick de
1
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->