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~person:"Dens, Nathalie"
~subject:"AHP approach"
~subject:"Experts"
~subject:"Konsumentenverhalten"
~type:"article"
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AHP approach
Experts
Konsumentenverhalten
Consumer behaviour
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Dens, Nathalie
Alhidari, Abdullah Mohammed
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Barrio-García, Salvador del
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Journal of electronic commerce research : JECR
2
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ECONIS (ZBW)
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Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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