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~person:"Dens, Nathalie"
~subject:"Advertising effects"
~subject:"Branche"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Advertising effects
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Dens, Nathalie
Jain, Amit
5
Laurie, Sally
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Malik, Garima
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Mortimer, Kathleen
5
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5
Yan, Ruiliang
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
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ECONIS (ZBW)
2
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How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
2
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
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