//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dens, Nathalie"
~subject:"Bakery product"
~subject:"Brand management"
~subject:"Theory"
~subject:"United Kingdom"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Confectionery"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Bakery product
Brand management
Theory
United Kingdom
Advertising effects
1
Advertising planning
1
Brand extension
1
Confectionery
1
Markenführung
1
Markentransfer
1
New product development
1
Personal Computer
1
Personal computer
1
Produktentwicklung
1
Süßwaren
1
Werbeplanung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dens, Nathalie
Barrientos, Stephanie
1
Chrystal, Paul
1
Dass, Mayukh
1
Dickinson, Joe
1
Doherty, Bob
1
Eriksson, Päivi
1
Federmann, Rudolf
1
Fowler, Carolyn
1
Furey, Sinead
1
Golding, Kirsty Michelle
1
Heuts, R. M. J.
1
Kleineidam, Hans-Jochen
1
Koster, Karel
1
Kumar, Piyush
1
Kurrle, Axel
1
Luijten, M. L. J.
1
McLaughlin, Christopher
1
McPoland, Aimee
1
Oloko, Shamsey
1
Pelsmacker, Patrick de
1
Räsänen, Keijo
1
Smith, Sally
1
Snell, Andy
1
Tonks, Ian
1
Whipp, Richard
1
Zimmermann, Gregor
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->