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~person:"Dens, Nathalie"
~subject:"Social web"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
Werbewirkung
Brand management
17
Markenführung
17
Consumer behaviour
13
Konsumentenverhalten
13
Advertising effects
11
Brand image
9
Markenimage
9
Product Placement
9
Product placement
9
Brand
5
Brand placement
5
Markenartikel
5
Social Web
4
Advertising
3
Brand extension
3
Internet marketing
3
Markentransfer
3
Online-Marketing
3
Werbung
3
brand attitude
3
Brand attitude
2
Cognition
2
Fernsehwerbung
2
Kognition
2
New product development
2
Produktentwicklung
2
Prominence
2
Television advertising
2
brand placement
2
need for cognition
2
Advertising planning
1
Analysis of variance
1
Associative Network Theory
1
Brand familiarity
1
Brand placement in fiction
1
Brand recall
1
Branded content
1
Branded entertainment
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14
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Aufsatz in Zeitschrift
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14
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English
14
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Dens, Nathalie
Loureiro, Sandra Maria Correia
14
Pelsmacker, Patrick de
14
Rita, Paulo
10
Ko, Eunju
9
Kunkel, Thilo
9
Veloutsou, Cleopatra
8
Cova, Bernard
7
Dwivedi, Yogesh Kumar
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Kulczynski, Alicia
7
Melewar, T. C.
7
Romaniuk, Jenni
7
Filieri, Raffaele
6
Füller, Johann
6
Gierl, Heribert
6
Guzman, Francisco
6
Haverila, Kai
6
Ilicic, Jasmina
6
Johnen, Marius
6
Ko, Yong Jae
6
McLaughlin, Caitlin
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Bang, Nguyen
5
Bauer, Hans H.
5
Baxter, Stacey M.
5
Bilro, Ricardo Godinho
5
Chen, Huan
5
Dessart, Laurence
5
Esch, Franz-Rudolf
5
Harrigan, Paul
5
Hayes, Jameson L.
5
Hudders, Liselot
5
Johnson, Lester W.
5
Khan, Bilal Mustafa
5
Kumar, Jitender
5
Kumar, Vikas
5
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International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
3
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
14
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1
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
2
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
5
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
6
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
7
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
8
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
9
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
10
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
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