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~person:"Dens, Nathalie"
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Search: person:"Pelsmacker, Patrick De"
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Advertising effects
30
Werbewirkung
30
Consumer behaviour
28
Konsumentenverhalten
28
Brand management
20
Markenführung
20
Advertising
14
Werbung
14
Brand image
12
Markenimage
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Product Placement
12
Product placement
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Online-Handel
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Personalisierung
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advertising
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English
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Dens, Nathalie
Pelsmacker, Patrick de
161
Geuens, Maggie
24
Pelsmacker, Patrick De
18
Janssens, Wim
14
Cauberghe, Verolien
13
Moons, Ingrid
11
Jegers, Marc
10
Cuyvers, Ludo
9
Verhellen, Yann
9
Purnawirawan, Nathalia
8
Willemé, Peter
6
Avramova, Yana R.
5
Barbarossa, Camilla
5
Van den Bergh, Joeri
5
Viviers, Wilma
5
Dahl, Stephan
4
De Cannière, Marie Hélène
4
De Meulenaer, Sarah
4
Eagle, Lynne C.
4
Goos, Peter
4
Taylor, Charles Raymond
4
Aleksandrovs, Leonids
3
Banks, Ivana Bušljeta
3
Buzeta, Cristian
3
Cornelis, Erlinde
3
Daems, Kristien
3
De Keyzer, Freya
3
Dumont, Michel
3
Mielants, Caroline
3
Muller, Marié-Luce
3
Neijens, Peter
3
Proost, J.
3
Rajabi, Mahdi
3
Wouters, Marijke
3
Anckaert, Pascal
2
Bušljeta Banks, Ivana
2
De Houwer, Jan
2
Driesen, Liesbeth
2
Eisend, Martin
2
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International journal of advertising : the quarterly review of marketing communications
9
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
Advertising in new formats and media : current research and implications for marketers
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
International business, not as usual
1
International journal of electronic commerce : IJEC
1
International marketing review
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of nonprofit & public sector marketing
1
Journal of service management
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Tourism management : research, policies, practice
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
49
OLC EcoSci
1
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1
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
2
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
Managerial response strategies to eWOM : a framework and research agenda for webcare
Lopes, Ana Isabel
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014304449
Saved in:
5
The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de
;
Dens, Nathalie
;
De Meulenaer, Sarah
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
Saved in:
6
The effects of brand placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
Saved in:
7
How and when personalized advertising leads to brand attitude, click, and WOM intention
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10013362241
Saved in:
8
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
9
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
10
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
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