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~person:"Derbaix, Christian"
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Derbaix, Christian
Pecheux, Claude
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DERBAIX, CHRISTIAN
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PECHEUX, CLAUDE
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Pecheux, Claude L.
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OBSERVATIONS - A New Scale to Assess Children's Attitude toward TV Advertising
Derbaix, Christian
;
Pecheux, Claude
- In:
Journal of advertising research
43
(
2003
)
4
,
pp. 390-399
Persistent link: https://www.econbiz.de/10006505226
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2
Children's Attitude toward the Brand: A New Measurement Scale - Children represent both an important current and future market. Knowing their attitudes toward specific brands is of...
Pecheux, Claude
;
Derbaix, Christian
- In:
Journal of advertising research
39
(
1999
)
4
,
pp. 19-28
Persistent link: https://www.econbiz.de/10006518404
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