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~person:"Derdenger, Timothy P."
~subject:"Advertising"
~subject:"United States"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising
United States
Celebrity endorsement
3
Celebrity-Werbung
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Sportler
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Tiger Woods
2
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1997-2010
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Derdenger, Timothy P.
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
2
Economic value of celebrity endorsements : Tiger Woods' impact on sales of Nike golf balls
Chung, Kevin Y. C.
;
Derdenger, Timothy P.
;
Srinivasan, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10009736690
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