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~person:"Dertinger, Heiko"
~subject:"Fernsehgerät"
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Fernsehgerät
Brand management
1
Consumer electronics industry
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Crisis management
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Deutschland
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Germany
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Krisenmanagement
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Loewe AG <Kronach>
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Luxury goods
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Luxusgüter
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Markenführung
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Television set
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Unterhaltungselektronik-Industrie
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Dertinger, Heiko
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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ECONIS (ZBW)
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Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Rutenbeck, Henrik
;
Bald, Thorsten
;
Kindervater, Jürgen
; …
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 3-38)
.
2009
Persistent link: https://www.econbiz.de/10003872063
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