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~person:"Dertwinkel-Kalt, Markus"
~person:"Menke, Burkhart"
~person:"Schwaiger, Manfred"
~subject:"Werbebeschränkung"
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Werbebeschränkung
Vergleichende Werbung
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Comparative advertising
5
Advertising effects
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Werbewirkung
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Deutschland
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Germany
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Gesundheitspolitik
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Comparative Advertisement
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Markttransparenz
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comparative advertisement
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Dertwinkel-Kalt, Markus
Menke, Burkhart
Schwaiger, Manfred
Armstrong, Jon Scott
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Green, Kesten C.
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Helmig, Bernd
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Himmelsbach, Gero
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Europäische Hochschulschriften / 2
1
Journal of advertising research
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ECONIS (ZBW)
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Can comparative advertising be effective in Germany? : a tale of two campaigns
Schwaiger, Manfred
;
Rennhak, Carsten
;
Taylor, Charles …
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10003609556
Saved in:
2
Recht und Ökonomie der kritisierenden vergleichenden Werbung
Menke, Burkhart
-
1994
Persistent link: https://www.econbiz.de/10000373513
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