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~person:"Dertwinkel-Kalt, Markus"
~person:"Voeth, Markus"
~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
Bundling strategy
12
Leistungsbündel
12
Lieferantenmanagement
5
Supplier relationship management
5
Theorie
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Theory
5
B-to-B-Marketing
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Business-to-business marketing
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Deutschland
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Germany
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Bundling
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Zahlungsbereitschaftsanalyse
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Arbitrage
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Dertwinkel-Kalt, Markus
Voeth, Markus
Jacob, Frank
3
Ulaga, Wolfgang
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Bauer, Hans H.
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Huber, Frank
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Kowalkowski, Christian
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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ECONIS (ZBW)
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Dienstleistungsbegleitende Produkte
Voeth, Markus
;
Herbst, Uta
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 453-468)
.
2010
Persistent link: https://www.econbiz.de/10003934482
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