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~person:"Desai, Preyas S."
~subject:"Auction theory"
~subject:"Google LLC"
~subject:"Online search"
~subject:"Werbung"
~type_genre:"Article in journal"
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Auction theory
Google LLC
Online search
Werbung
Advertising
2
Advertising effects
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Internet marketing
2
Online-Marketing
2
Search engine
2
Suchmaschine
2
Werbewirkung
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Auction
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Auktion
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Auktionstheorie
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Brand
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Consumer behaviour
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Internet-Auktion
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Konsumentenverhalten
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Markenartikel
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Online auction
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Pricing strategy
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advertiser-specific minimum bid
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analytical model
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brand advertising
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branded keywords
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first-page bid estimate
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generalized second-price auction
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keyword search advertising
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keyword selection
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Desai, Preyas S.
Edelman, Benjamin
4
Jerath, Kinshuk
4
Sayedi, Amin
4
Aurum, Aybüke
3
Jansen, Bernard J.
3
Li, Xiaoling
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Lu, Qiang
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Shin, Woochoel
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Skiera, Bernd
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Wilbur, Kenneth C.
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Yao, Song
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Zhu, Yi
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Abedin, Babak
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Abou Nabout, Nadia
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Joo, Mingyu
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
2
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Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
2
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
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