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Desarbo, Wayne S.
Fong, Duncan K. H.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis
Liechty, John C.
;
Fong, Duncan K.H.
;
Desarbo, Wayne S.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10006876991
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