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~person:"Deshpandé, Rohit"
~subject:"Marketing theory"
~type_genre:"Bibliografie enthalten"
~type_genre:"Collection of articles of several authors"
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Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
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2018
Persistent link: https://www.econbiz.de/10011900067
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