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~person:"Dev, Chekitan S."
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Brand management
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Markenführung
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Service quality
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Services marketing
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Beziehungsmarketing
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Brand growth
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Dienstleistung
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Dienstleistungssektor
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Dynamic multivariate panel model
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Relationship marketing
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Service branding
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Service industry
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Service personalization
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Service qdrauality
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Service relationship
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Services
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Hotel industry
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Hotellerie
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Return on Investment
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Return on investment
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brand standards
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financial impact
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hotel management
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return on investment
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service amenities
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service marketing
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Dev, Chekitan S.
Bruhn, Manfred
47
Meffert, Heribert
29
Grönroos, Christian
24
Meyer, Anton
17
Kleinaltenkamp, Michael
15
Stauss, Bernd
15
Woratschek, Herbert
14
Lusch, Robert F.
13
Vargo, Stephen L.
13
Hadwich, Karsten
11
Wirtz, Jochen
11
Benkenstein, Martin
10
Fließ, Sabine
10
Baron, Steve
9
Bauer, Hans H.
9
Roth, Stefan
9
Ahlert, Dieter
8
Corsten, Hans
8
Engelhardt, Werner Hans
8
Freiling, Jörg
8
Hogreve, Jens
8
Müller, Wolfgang
8
Bitner, Mary Jo
7
Gouthier, Matthias
7
Lovelock, Christopher H.
7
Berry, Leonard L.
6
Furrer, Olivier
6
Reckenfelderbäumer, Martin
6
Rust, Roland T.
6
Schmitz, Gertrud
6
Zeithaml, Valarie A.
6
Edvardsson, Bo
5
Finsterwalder, Jörg
5
Fisk, Raymond P.
5
Gremler, Dwayne D.
5
Gummesson, Evert
5
Helmig, Bernd
5
Horbel, Chris
5
Huber, Frank
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Moser, H. R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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