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~person:"Di Benedetto, C. Anthony"
~person:"Malhotra, Naresh K."
~person:"Schmitz, Christian"
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
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Business-to-business marketing
Marketing theory
79
Marketingtheorie
79
Marketing
77
Marktforschung
70
Marketingmanagement
68
Marketing management
67
Market research
63
Beziehungsmarketing
54
Relationship marketing
54
Consumer behaviour
38
Konsumentenverhalten
38
B-to-B-Marketing
37
Lieferantenmanagement
34
Supplier relationship management
34
Theorie
31
Theory
31
Internationales Marketing
29
International marketing
28
USA
21
United States
21
Innovation
16
Salespeople
14
Verkaufspersonal
14
Physical distribution
12
Vertrieb
12
Bibliometrics
11
Bibliometrie
11
Marketingforschung
11
Brand management
10
Markenführung
10
Strategisches Management
10
Naresh K. Malhotra
9
Selling
9
Verkauf
9
Emerging economies
8
Schwellenländer
8
Strategic management
8
Conjoint analysis
7
Conjoint-Analyse
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English
35
German
2
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Di Benedetto, C. Anthony
Malhotra, Naresh K.
Schmitz, Christian
Sheth, Jagdish N.
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Homburg, Christian
18
Lindgreen, Adam
18
Geiger, Ingmar
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
Christodoulides, George
9
Corsaro, Daniela
9
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Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of business-to-business marketing
4
Legends in marketing
4
Journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of personal selling & sales management
1
Journal of the Academy of Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
37
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1
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
2
Editorial: best business-to-business
marketing
management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
3
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
4
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
5
Editorial: qualitative research in business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
6
Editorial: introducing interdisciplinary research in Industrial
Marketing
Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
7
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
8
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
9
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
10
Managing ad hoc sales encounters in B2B markets
Schmitz, Christian
;
Lee, You-Cheong
;
Isenberg, Lukas
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 33-47
Persistent link: https://www.econbiz.de/10013494010
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