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~person:"Di Benedetto, C. Anthony"
~source:"econis"
~subject:"Innovation"
~subject:"Marketingtheorie"
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Innovation
Marketingtheorie
Marketing management
16
Marketingmanagement
16
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
4
Marketing
4
Supplier relationship management
4
Firm performance
3
Market research
3
Marketing theory
3
Marktforschung
3
New product development
3
Produktentwicklung
3
Betriebswirtschaftslehre
2
Bibliometrics
2
Bibliometrie
2
Business economics
2
Business network
2
Business start-up
2
China
2
Market entry
2
Market orientation
2
Markteintritt
2
USA
2
United States
2
Unternehmenserfolg
2
Unternehmensgründung
2
Unternehmensnetzwerk
2
Value
2
B2B Marketing
1
B2B marketing mix
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Betriebliches Informationssystem
1
Business intelligence system
1
Business networks
1
Business-to-business marketing management
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6
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Di Benedetto, C. Anthony
Kotler, Philip
26
Homburg, Christian
15
Keller, Kevin Lane
15
Sheth, Jagdish N.
14
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
O'Cass, Aron
7
Stern, Scott
7
Tadajewski, Mark
7
Trajtenberg, Manuel
7
Wensley, Robin
7
Hult, G. Tomas M.
6
Kumar, V.
6
Mullins, John W.
6
Zhang, Jing
6
Aghazadeh, Hashem
5
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Cannon, Joseph P.
5
Grönroos, Christian
5
Helm, Roland
5
Herstatt, Cornelius
5
Pilarczyk, Bogna
5
Saran, Anshu
5
Baker, Stephen
4
Brem, Alexander
4
Bruhn, Manfred
4
Droge, Cornelia
4
Foroudi, Pantea
4
Freiling, Jörg
4
Hultink, Erik J.
4
Jaworski, Bernard J.
4
Kjellberg, Hans
4
Kohlbacher, Florian
4
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Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Working paper / Marketing Science Institute, Research Program
1
Source
All
ECONIS (ZBW)
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1
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
2
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
3
Strategic orientation and new product development performance : the role of networking capability and networking ability
Mu, Jifeng
;
Thomas, Ellen
;
Peng, Gang
;
Di Benedetto, C. …
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 187-201
Persistent link: https://www.econbiz.de/10011738534
Saved in:
4
The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures
Song, Michael
;
Di Benedetto, C. Anthony
;
Parry, Mark E.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 314-323
Persistent link: https://www.econbiz.de/10003906425
Saved in:
5
Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry
Gupta, Manak C.
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10003469182
Saved in:
6
Game theory in marketing management : issues and applications
Di Benedetto, C. Anthony
-
1986
Persistent link: https://www.econbiz.de/10000767763
Saved in:
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