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~person:"Diamantopoulos, Adamantios"
~person:"Du, Yunzhou"
~subject:"Internationales Marketing"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
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Diamantopoulos, Adamantios
Du, Yunzhou
Carneiro, Jorge Manoel Teixeira
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The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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2
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
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