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~person:"Diamantopoulos, Adamantios"
~person:"Hornikx, Jos"
~person:"Mooij, Marieke K. de"
~person:"Sinkovics, Rudolf R."
~subject:"Designation of origin"
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Diamantopoulos, Adamantios
Hornikx, Jos
Mooij, Marieke K. de
Sinkovics, Rudolf R.
Magnusson, Peter
5
Westjohn, Stanford A.
5
Bruno, Pascal
4
Grudecka, Anna
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Klein, Kristina
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Völckner, Franziska
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Meurs, Frank van
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International marketing review
1
Journal of global marketing
1
Journal of international consumer marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
2
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
3
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
4
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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