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~person:"Diamantopoulos, Adamantios"
~person:"Japutra, Arnold"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Advertising
Brand management
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Brand image
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26
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International marketing
13
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Designation of origin
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Diamantopoulos, Adamantios
Japutra, Arnold
Septianto, Felix
6
Gierl, Heribert
5
Hayes, Jameson L.
5
Romaniuk, Jenni
5
Taylor, Charles Raymond
5
Cohen, Justin
4
Ko, Eunju
4
Seo, Yuri
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Srivastava, R. K.
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Vashisht, Devika
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Bellman, Steven
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Dens, Nathalie
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Guzman, Francisco
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Hatzithomas, Leonidas
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Hudders, Liselot
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Kennedy, Rachel
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Kim, Eunice
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Kim, Eunjin
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King, Karen Whitehill
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Milfeld, Tyler
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Nguyen, Cathy
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Pelsmacker, Patrick de
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Pittman, Matthew
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Raja, Md Washim
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Rosengren, Sara
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Shoenberger, Heather
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Sreejesh, S.
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Allan, David
2
Amrouche, Nawel
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International marketing review
1
Journal of business research : JBR
1
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ECONIS (ZBW)
2
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The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
2
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
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