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~person:"Diamantopoulos, Adamantios"
~person:"Mooij, Marieke K. de"
~person:"Sinkovics, Rudolf R."
~subject:"Designation of origin"
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Diamantopoulos, Adamantios
Mooij, Marieke K. de
Sinkovics, Rudolf R.
Magnusson, Peter
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Westjohn, Stanford A.
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International marketing review
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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2
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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