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~person:"Diamantopoulos, Adamantios"
~subject:"Brand origin"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Graue Literatur"
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The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
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