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~person:"Diamantopoulos, Adamantios"
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Brand
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Brand extension
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Brand origin
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brand origin recognition
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collage technique
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country-specific associations
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Diamantopoulos, Adamantios
Lee, Sangwon
4
Grudecka, Anna
2
Mandler, Timo
2
Sichtmann, Christina
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Tjiptono, Fandy
2
Witek-Hajduk, Marzanna K.
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Zhang, Chun
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Agarwal, Khushbu
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Journal of business research : JBR
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Journal of international marketing
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ECONIS (ZBW)
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The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
2
The impact of perceived brand globalness,
brand
origin
image, and
brand
origin
-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
3
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
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