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~person:"Diawati, Lucia"
~person:"Roy, Subhadip"
~subject:"Elderly citizens"
~subject:"conceptual model"
~type_genre:"Aufsatz in Zeitschrift"
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Elderly citizens
conceptual model
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Diawati, Lucia
Roy, Subhadip
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ECONIS (ZBW)
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1
Meaning transfer in celebrity endorsements : an explanation using metaphors
Roy, Subhadip
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 843-862
Persistent link: https://www.econbiz.de/10011976103
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2
Is "proof" the eighth "P" of service? : a
conceptual
model
and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
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3
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
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