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~person:"Diehl, Sandra"
~person:"Eisend, Martin"
~person:"King, Stephen"
~subject:"Advertising"
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Search: subject_exact:"Werbetest"
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Advertising
Advertising effects
64
Werbewirkung
64
Werbung
34
Consumer behaviour
27
Konsumentenverhalten
27
Deutschland
14
Germany
14
Meta-Analyse
10
Meta-analysis
10
International marketing
8
Internationales Marketing
8
Advertising planning
7
Brand
7
Markenartikel
7
USA
7
United States
7
Welt
7
Werbeplanung
7
World
7
Advertising industry
6
Humor
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Werbewirtschaft
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Internet marketing
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Online-Marketing
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English
34
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Diehl, Sandra
Eisend, Martin
King, Stephen
Pelsmacker, Patrick de
19
Septianto, Felix
18
Gierl, Heribert
17
Rosengren, Sara
16
Dahlén, Micael
14
Kaiser, Harry M.
14
Taylor, Charles Raymond
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Dens, Nathalie
11
Rozendaal, Esther
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Chan, Kara
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Reijmersdal, Eva A. van
10
Sayedi, Amin
10
Bellman, Steven
9
Buijzen, Moniek
9
Choi, Yung Kyun
9
Esch, Franz-Rudolf
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
Campbell, Colin L.
8
Poels, Karolien
8
Zúñiga, Miguel Ángel
8
Chang, Chingching
7
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Springer Fachmedien Wiesbaden
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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International journal of advertising : the quarterly review of marketing communications
8
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
A master class in brand planning : the timeless works of Stephen King
2
Journal of advertising research
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of public policy & marketing
1
Psychology & marketing
1
SpringerLink / Bücher
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ECONIS (ZBW)
34
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34
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1
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
4
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
5
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
6
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
7
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
8
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
9
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
10
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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