//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Diehl, Sandra"
~person:"Eisend, Martin"
~person:"King, Stephen"
~type_genre:"Aufsatzsammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Communication
2
International
2
International marketing
2
Internationales Marketing
2
Kommunikation
2
Theorie
2
Theory
2
Welt
2
Werbewirkung
2
Werbung
2
World
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatzsammlung
Article in journal
36
Aufsatz in Zeitschrift
36
Aufsatz im Buch
22
Book section
22
Collection of articles of several authors
4
Konferenzschrift
4
Sammelwerk
4
Conference proceedings
2
Hochschulschrift
2
Thesis
2
Conference paper
1
Graue Literatur
1
Konferenzbeitrag
1
Non-commercial literature
1
more ...
less ...
Language
All
English
2
Author
All
Diehl, Sandra
Eisend, Martin
King, Stephen
Häusel, Hans-Georg
4
Bauer, Hans H.
2
Terlutter, Ralf
2
Ambler, Tim
1
Aydınlıoğlu, Ömer
1
Berkmann, Manuel
1
Bernitz, Ulf
1
Blair, Margaret Henderson
1
Borchers, Nils S.
1
Calder, Bobby J.
1
Caumont, Daniel
1
Daume, Jana
1
Ezrachi, Ariel
1
Friedrichsen, Mike
1
Heinrich, Daniel
1
Herbrand, Nicolai Oliver
1
Kuse, Allan R.
1
Mackert, Hildegard
1
Marchand, André
1
Meitz, Tino Georg Konrad
1
Morath, Tobias
1
Naderer, Brigitte
1
Pitz, Julia
1
Reinartz, Werner J.
1
Rodgers, Shelly
1
Samak, Michael
1
Schierl, Thomas
1
Stewart, David W.
1
Tellis, Gerard J.
1
Thorson, Esther
1
Tropp, Jörg
1
Tröger-Weiß, Gabi
1
Vernette, Eric
1
Wägenbaur, Thomas
1
more ...
less ...
Institution
All
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Published in...
All
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
SpringerLink / Bücher
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
2
International Advertising and Communication : Current Insights and Empirical Findings
Diehl, Sandra
(
contributor
);
Terlutter, Ralf
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10013520610
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->