//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Diehl, Sandra"
~person:"Eisend, Martin"
~person:"King, Stephen"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
2
Consumer behaviour
2
Deutschland
2
Germany
2
Konsumentenverhalten
2
Werbewirkung
2
Advertising
1
Arzneimittelmarkt
1
Austria
1
Brasilien
1
Brazil
1
Cognition
1
Communication media
1
Cross-cultural marketing
1
Einflussgröße
1
Impact assessment
1
Interkulturelles Marketing
1
Kaufentscheidung
1
Kognition
1
Kommunikationsmedien
1
Media-Mix
1
Perception
1
Personality psychology
1
Persönlichkeitspsychologie
1
Pharmaceutical market
1
USA
1
United States
1
Verbraucherverhalten
1
Wahrnehmung
1
Werbung
1
Wirkungsanalyse
1
Österreich
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Thesis
Article in journal
36
Aufsatz in Zeitschrift
36
Aufsatz im Buch
22
Book section
22
Collection of articles of several authors
4
Konferenzschrift
4
Sammelwerk
4
Aufsatzsammlung
2
Conference proceedings
2
Hochschulschrift
2
Conference paper
1
Graue Literatur
1
Konferenzbeitrag
1
Non-commercial literature
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Diehl, Sandra
Eisend, Martin
King, Stephen
Albers, Sönke
4
Drengner, Jan
4
Esch, Franz-Rudolf
3
Bauer, Hans H.
2
Boztuğ, Yasemin
2
Brunner, Christian Boris
2
Dannewald, Till
2
Dudzik, Thade
2
Fantapié Altobelli, Claudia
2
Freundt, Tjark Christian
2
Föll, Kerstin
2
Görtz, Gunnar
2
Henkel, Sven
2
Klapper, Daniel
2
Kuhlmann, Jan
2
Lasogga, Frank
2
Lutzky, Christian
2
Marwitz, Christian
2
Meeder, Uta
2
Peuckert, Carsten Leonhard
2
Schlichthorst, Marisa
2
Wilken, Robert
2
Zanger, Cornelia
2
Ackermann, Carsten
1
Alichi, Ali
1
Andres, Nils
1
Auter, Philip
1
Baetzgen, Andreas
1
Baisch, Monika
1
Bambauer, Silke
1
Bamert, Thomas
1
Bartikowski, Boris
1
Baumgarth, Carsten
1
Becker, Maren
1
Behle, Ivonne
1
Belch, George E.
1
Benner, Eckhard
1
Ber, Silke
1
Bergkvist, Lars
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
2
Reale und mediale Produkterfahrungen : Analyse und Vergleich der Wirkungen von Experience und Cross-Media-Marketingmaßnahmen
Diehl, Sandra
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816967
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->