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~person:"Diehl, Sandra"
~person:"Hassan, Louise M."
~person:"Sheehan, Kim Bartel"
~subject:"Advertising effects"
~subject:"Einflussgröße"
~type_genre:"Sammelwerk"
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Advertising effects
Einflussgröße
Consumer behaviour
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Diehl, Sandra
Hassan, Louise M.
Sheehan, Kim Bartel
Agrawal, Meenu
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Bauer, Hans H.
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Cochoy, Franck
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Deville, Joe
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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Green advertising and the reluctant consumer
Sheehan, Kim Bartel
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contributor
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2014
Persistent link: https://www.econbiz.de/10010393666
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Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
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2013
Persistent link: https://www.econbiz.de/10009738779
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
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