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~person:"Diehl, Sandra"
~person:"Hild, Sebastian"
~subject:"Advertising effects"
~subject:"Einflussgröße"
~type_genre:"Sammelwerk"
~type_genre:"Thesis"
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Advertising effects
Einflussgröße
Consumer behaviour
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3
Germany
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Diehl, Sandra
Hild, Sebastian
Esch, Franz-Rudolf
2
Freundt, Tjark Christian
2
Föll, Kerstin
2
Görtz, Gunnar
2
Klapper, Daniel
2
Lutzky, Christian
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Schlichthorst, Marisa
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Albers, Sönke
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Becker, Maren
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Ber, Silke
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Bombe, Sandra
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Buchholz, Petra
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Geus, Patrick
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Guyt, Jonne
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Göbel, Fabian
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Springer Fachmedien Wiesbaden
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Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
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ECONIS (ZBW)
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
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2016
Persistent link: https://www.econbiz.de/10011429121
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2
Synergy in multi-channel online advertising
Hild, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10008823292
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3
Reale und mediale Produkterfahrungen : Analyse und Vergleich der Wirkungen von Experience und Cross-Media-Marketingmaßnahmen
Diehl, Sandra
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816967
Saved in:
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
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