//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Diehl, Sandra"
~person:"McCulloch, Wendell H."
~person:"McNett, Jeanne M."
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"International advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
International marketing
14
Internationales Marketing
14
Advertising effects
8
Welt
8
Werbewirkung
8
World
8
United States
7
Cross-cultural management
5
Interkulturelles Management
5
International
5
International business research
5
Internationale Betriebswirtschaftslehre
5
Multinationales Unternehmen
5
Transnational corporation
5
Advertising
4
Werbung
4
Management
3
Communication
2
Consumer behaviour
2
Cultural identity
2
Deutschland
2
Germany
2
Großbritannien
2
International management
2
Internationales Management
2
Kommunikation
2
Konsumentenverhalten
2
Kulturelle Identität
2
National culture
2
Nationalkultur
2
Perception
2
Theorie
2
Theory
2
United Kingdom
2
Wahrnehmung
2
international advertising
2
Argentina
1
Argentinien
1
Arzneimittel
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Article
2
Type of publication (narrower categories)
All
Lehrbuch
5
Textbook
5
Glossar enthalten
4
Glossary included
4
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
more ...
less ...
Language
All
English
7
Author
All
Diehl, Sandra
McCulloch, Wendell H.
McNett, Jeanne M.
Czinkota, Michael R.
13
Ronkainen, Ilkka A.
12
Cavusgil, S. Tamer
7
Minor, Michael
6
Ball, Donald A.
5
Geringer, John Michael
5
Keegan, Warren J.
5
Cannon, Joseph P.
4
Jain, Subhash C.
4
Kotabe, Masaaki
4
McCarthy, Edmund Jerome
4
Moffett, Michael H.
4
Perreault, William D.
4
Westjohn, Stanford A.
4
Bell, Sandra
3
Bello, Daniel C.
3
Daniels, John Day
3
Di Benedetto, C. Anthony
3
Ghauri, Pervez N.
3
Magnusson, Peter
3
Mueller, Barbara
3
Radebaugh, Lee H.
3
Root, Franklin R.
3
Stolle, Wulf
3
Sullivan, Daniel P.
3
Ames, G. C. W.
2
Boone, Louis E.
2
Brouthers, Lance Eliot
2
Calantone, Roger J.
2
Cateora, Philip R.
2
Chaveles, Spyros
2
Dannewald, Till
2
Dimofte, Claudiu V.
2
Ferro, Esteban
2
Frantz, Paul L.
2
Grub, Phillip D.
2
Hennart, Jean-François Marie André
2
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
2
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
3
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
4
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
5
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002404890
Saved in:
6
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
7
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2002
-
8. ed
Persistent link: https://www.econbiz.de/10013468882
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->